Position: (Senior) Healthcare Marketing Lead (m/w/d)
Location: 📍 Munich, Germany
Work Model: 🏡 Hybrid (2-3 days home office per week)

About Our Partner

🚀 Our partner is a dynamic and innovative digital health company revolutionizing chronic illness care. With a startup spirit and over 100 team members, they combine on-site and digital healthcare solutions to improve patients' lives.

🌟 If you're motivated to shape the healthcare landscape, thrive in a fast-paced environment, and have a strong marketing background, this role is perfect for you!

Responsibilities

📈 B2B Marketing Strategy

• Develop and execute communication strategies targeting healthcare professionals (HCPs) to increase B2B-driven prescriptions.

📝 Content & Materials Development

• Create and manage marketing materials, websites, and CRM tools.
• Test innovative approaches through pilot projects.

🤝 Cross-Functional Collaboration

• Work with Product, Tech, and Clinical Studies teams to align marketing initiatives.

📊 Data-Driven Decision-Making

• Analyze campaign performance to optimize strategies.

Requirements

✔️ Must-Have:

• Proven experience marketing healthcare services/products to HCPs.
• Proficiency in developing materials, website management, and CRM tools.
• Strong skills in managing and communicating complex topics clearly.
• 🎓 Academic degree with above-average grades.

✨ Nice-to-Have:

• Experience with exploratory pilot projects or innovative campaigns.

🌍 Languages:

• German: Native or equivalent (C2).
• English: Professional proficiency (C1).

Personality Traits

💡 Startup fit: Adaptable, goal-oriented, and team player.
📚 Quick learner, engaging communicator, and strategic thinker.

What’s Offered

🌈 Flexible hybrid work setup.
📈 Professional growth opportunities.
🤝 Inclusive and empowering company culture.
💰 Competitive compensation package: €60,000 - €80,000 + VSOPs.

Key Performance Indicators

📊 Increase B2B-driven prescriptions.
🗣️ Strengthen communication strategies supporting practices.